Published On: Mon, May 14th, 2018

Hulu Cautiously Optimistic about Blockchain Solutions to Advertising Challenges

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Video streaming service Hulu is cautiously optimistic about the potential of blockchain technology to solve problems faced by the advertising industry, particularly in the areas of data privacy and brand trust. Adam Moser, head of ad tech and platform operations at Hulu, told PCMag that the company — which, unlike its major competitors, serves ads
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