Published On: Sat, Feb 11th, 2017

Bitcoin Bounties Can Flag Digital Media Piracy in 45 Seconds

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A digital publishing solutions startup has created a new use for Bitcoin bounties, which turns cyber criminals on themselves and can flag media piracy in 45 seconds.
Bitcoin Bounties Turn Criminal On Criminal
Operating with digital content from ebooks to video and audio, UK-based Custos Media Technologies aims to prevent copyright infringement and piracy of ebooks by embedding bitcoins in digital media content.
In so doing, Custos is hoping to stamp out fraud while providing a better alternative to the industry than the options currently used, specifically so-called “hard digital rights management” (DRM) and watermarking.

“We saw an opportunity to develop a solution that avoids the downsides of hard-DRM while providing a more robust detection mechanism and powerful deterrent to piracy than standard watermarking or social DRM,” Ryan Morison, CEO of Custos’ parent company Erudition Digital, told industry publication The Bookseller.
Dedicated schemes for bounty hunters to catch criminals are slowly surfacing, but operate mainly in technical circles. As Bitcoin bounties tend only to come to the attention of the public when demanded by hackers, their use as a criminal deterrent marks a novel shift.
Small sums of bitcoin are embedded in various products and …

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