Published On: Wed, Feb 14th, 2018

Behind the Scenes of an ICO: What It Takes to Succeed

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Initial Coin Offerings (ICOs) are being used by startups to raise billions to get their projects off the ground.
In 2017, the Financial Times reported that 587 ICOs had launched throughout the year, with only 54% achieving success. Of those remaining 46%, some falter, others disappear completely.
Lars Lien is CEO of Luckbox, an upcoming esports betting platform preparing to launch in 2018. Lars and his team started their crowdsale in January and are well on track to hit their target cap of $20m ahead of schedule, thanks to a phenomenal response during the presale stage. Lars shares his thoughts on the lessons learned so far …
Engage your community from day one. The clue is in the title – “crowdsale”. Engaging community support and working together from day one is essential. We had great success with a token airdrop and have built on that with other contests to keep the community involved. Companies that turn to experienced people for advice while steadily growing their teams leads to a community that feels deeply involved in the project. In turn, the community cares enough to challenge leadership and ask questions – which is vital when creating a unique token. Support, the sense of “ …

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